Australia-listed slot machine maker and digital gaming content provider Aristocrat Leisure Ltd has announced the acquisition of Gaming Analytics Inc for what was described in a Tuesday press release as “an undisclosed sum”.
Per the statement, Gaming Analytics is a provider of artificial intelligence-powered tools for real-time player analytics, slot optimisation, and marketing automation, designed to operate alongside traditional casino management systems.
The announcement added that Gaming Analytics offered “scalable technology with a seamless customer interface, designed to enable casino operators to engage more effectively with their players”.
The target company is based in San Francisco, California, in the United States.
According to Aristocrat, “this strategic acquisition” will help “enhance its capabilities for platform operations, particularly by providing operators with real-time data collection, analytics, and personalised player engagement across land-based operations”.
Kiran Brahmandam, Gaming Analytics’ founder and chief executive, and a team of more than 30 across the U.S., Spain, India, and Canada, have “transitioned to Aristocrat as part of this acquisition,” said the update.
Mr Brahmandam has assumed the new role of managing director, gaming analytics within Aristocrat.
The announcement added that Gaming Analytics would “continue to support the solutions currently provided to its existing customers”.
The firm’s website cites case studies from a variety of casino-operator clients, many of them in North America.
According to the target company’s website, Gaming Analytics’ advisors include Richard Haddrill, a former executive vice chairman of the legacy gaming technology business Scientific Games Corp – who was on its board up to 2020. He is also a former CEO of legacy gaming technology supplier Bally Technologies Inc.
In January, Aristocrat announced that it would extend and increase its current on-market share buy-back programme, as part of the firm’s “ongoing capital management strategy”.
Aristocrat’s chief executive, Trevor Croker, said at the time that the firm was “able to continue to pursue a mix of returns to shareholders via dividends and share buy-backs while also investing in strategic acquisitions and organic growth initiatives”.
