GGRAsia – Louis XIII hotel named ‘The 13’, firm to change name

Louis XIII hotel named ‘The 13’, firm to change name

Feb 26, 2016 Newsdesk Latest News, Macau, Top of the deck

Hong Kong-listed Louis XIII Holdings Ltd announced on Thursday it is officially naming its under-construction Macau hotel ‘The 13’. It previously had the working title ‘Louis XIII’.

The company is also proposing to change its name to The 13 Holdings Ltd subject to approval by its shareholders and other relevant authorities. It already introduced on Thursday a new corporate logo to better reflect that change.

The 13, on the Cotai-Coloane border, is scheduled to open in late summer 2016.

Previous company information did mention plans for a casino at the property, but Louis XIII Holdings has made no mention in more recent releases of gaming facilities at the venue. Louis XIII Holdings would need to utilise the casino rights of one of Macau’s six gaming concession holders in order to operate gambling at the property. It has not publicly named a gaming partner so far.

“As the business and the brand have developed, we felt that the name ‘The 13’ most accurately reflected our Macau hotel’s combination of Baroque inspiration and contemporary accents,” company co-chairman Stephen Hung said in a statement.

The property aims to position itself in the ultra-luxury segment. In its latest release, the firm stated the average construction cost per room was more than US$7 million – or over a total US$1.4 billion. The all-villa hotel includes 200 units.

In September 2014, Louis XIII Holdings announced it had purchased the largest Rolls-Royce Phantom fleet in the world to serve its Macau hotel. The fleet of 30 extended-wheelbase Phantoms was bought for an aggregate consideration of US$20 million.

The property will include the first offshoot of French restaurant L’Ambroisie. Located in Paris, it has held three Michelin stars since 1988.

“We are proud that Macau will be establishing a new world standard for ultra-luxury hotels through its native brand, The 13,” Mr Hung said in his Thursday statement.